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Terms & Conditions

Effective date: October 2026  ·  Last updated: October 2026

These Terms and Conditions ("Terms") govern the relationship between Reán Hussain, a sole trader trading as Aleura Automation ("Aleura", "we", "us", or "our") and any individual or entity ("Client", "you") that engages our services or uses this website. By submitting an inquiry, entering into a service agreement, or using this website, you agree to these Terms. If you sign a services agreement with us, that agreement takes precedence over these Terms wherever the two differ.

Please read these Terms carefully. If you do not agree, do not use our services or website.

1. Services

Aleura Automation provides CoachFlow, a client acquisition service for business and success coaches, which includes:

  • Brand and positioning: defining your ideal client, their pains and desires, and refining your offer.
  • Paid advertising: creating and managing lead form and event registration campaigns on Meta, billed per Qualified Lead. Every advert is approved by you before it goes live.
  • Tracking and review: tracking each stage of your pipeline and holding regular review calls to improve performance.
  • Sales and setting training (optional): training on sales and appointment setting, where purchased.

Together, these are the "Services". The specific scope, deliverables and timelines for any engagement are defined in a separate written proposal or service agreement agreed by both parties.

We reserve the right to decline any engagement at our sole discretion.

2. Proposals and Agreements

Any proposal or quote provided by Aleura Automation is valid for 14 days from the date of issue unless otherwise stated. Proposals do not constitute a binding agreement until both parties have confirmed acceptance in writing (including via email).

Work begins only after a written agreement is in place and any required upfront payment has been received.

3. Fees and Payment

Our fees are shown on our pricing page and confirmed in your services agreement. Unless your agreement says otherwise:

  • Setup fee: a one-off setup fee is payable when you sign your agreement, and we start work once it is paid. It is higher where sales and setting training is included.
  • Per-lead fee: we charge a fixed fee for each Qualified Lead generated by your campaigns. Per-lead fees are invoiced every 14 days in arrears and are payable within 7 days by bank transfer.
  • Qualified Lead: a lead that meets the qualification criteria set out in your agreement. Each invoice comes with a list of the leads charged, and you may dispute any lead within 5 Business Days of receiving the invoice. Leads that do not qualify are removed or credited.
  • Advertising spend: the cost of running your ads is paid by you directly to Meta using the payment method on your own ad account. It is not included in our fees, and we never hold ad spend on your behalf. We will not exceed the advertising budget you approve.
  • Late payment: we may charge interest under the Late Payment of Commercial Debts (Interest) Act 1998 and, after giving 3 Business Days' written notice, pause your campaigns until payment is made.

Aleura is not currently registered for VAT, so no VAT is charged on our fees. If we become registered, we will give you at least 14 days' written notice before VAT is added. You are responsible for any other taxes, duties or levies imposed by your local jurisdiction.

4. Cancellation and Refunds

There is no minimum term. Either party may end the Services in accordance with Section 11, and no fee is payable for ending them other than fees already due.

The setup fee is non-refundable, except where your agreement provides for a refund, for example if the engagement ends before your onboarding session in the circumstances it sets out. Per-lead fees remain payable for all Qualified Leads received up to the date the Services end. Advertising spend already charged to your ad account by Meta cannot be refunded by us.

5. Intellectual Property

You keep all rights in your own name, branding, content and other materials you supply, and you give us permission to use them to provide the Services.

Ownership of the finished adverts published in your campaigns passes to you once our agreement has ended and all fees due have been paid. Until then, you may use them in the campaigns only.

We keep ownership of our methods, templates, frameworks and know-how, and of the other campaign materials we create, including advertising angles, hooks, copy structures, scripts and lead form formats. We may reuse these for other clients, but never with your name, your materials or your confidential information.

You own the data about your leads and campaign performance, and we will provide it to you on request.

6. Confidentiality

Each party agrees to keep confidential any non-public information disclosed by the other party in connection with the Services ("Confidential Information"), and not to disclose it to third parties without prior written consent, except as required by law.

This obligation does not apply to information that is or becomes publicly available through no fault of the receiving party, or that was already known to the receiving party without restriction.

Confidentiality obligations survive termination of any service agreement for a period of 2 years.

7. Client Responsibilities

You agree to:

  • Give us partner access to your Facebook page, Instagram account and Meta ad account, while keeping ownership and control of those accounts
  • Provide accurate and complete information, and supply your materials promptly
  • Review and approve each advert before it goes live, and make sure every claim about your business and results is true and can be backed up
  • Contact your leads promptly and handle appointment setting, sales calls and delivery of any event yourself, unless your agreement says otherwise
  • Attend the regular review meetings, or give reasonable notice if you need to reschedule
  • Ensure that any data, content, or materials you provide do not infringe the intellectual property or other rights of any third party

Delays caused by failure to fulfil these responsibilities may affect results and timelines and are not the liability of Aleura.

8. Disclaimer of Warranties

Our Services are provided "as is" and "as available". While we take care to deliver high-quality work, we do not warrant that campaigns or systems will be error-free, uninterrupted, or fit for any particular purpose beyond what is explicitly agreed in writing. We do not guarantee specific business outcomes, lead volumes, advertising costs, conversion rates or revenue, or that any lead will become a client.

9. Limitation of Liability

To the fullest extent permitted by applicable law, our total liability to you for any claim arising out of or related to these Terms or our Services shall not exceed the greater of £1,000 and the total fees paid by you to us in the 3 months before the event giving rise to the claim.

We are not liable for any loss of profit, revenue, business, goodwill or anticipated savings, or for any indirect or consequential loss.

Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded by law.

10. Third-Party Services

Our Services rely on third-party platforms, including advertising platforms such as Meta and booking tools such as Calendly. We are not responsible for their policy changes, ad approval decisions, account restrictions, outages, pricing changes or discontinuation, and these events do not constitute a breach by Aleura Automation. We will make reasonable efforts to notify you of material changes that affect your campaigns.

11. Termination

Either party may end the Services for any reason by giving the other at least 7 days' written notice. Either party may end them immediately by written notice if the other commits a material breach that cannot be remedied, or is not remedied within 14 days of written notice. Failing to pay an undisputed sum within 14 days of its due date is a material breach.

When the Services end, we will pause all campaigns, you will pay the fees due for Qualified Leads received up to that date, and you may remove our access to your accounts. Rights and liabilities that have already arisen are not affected.

12. Governing Law and Disputes

These Terms are governed by the laws of England and Wales. Any disputes arising from or related to these Terms or our Services that cannot be resolved by good-faith negotiation shall be subject to the exclusive jurisdiction of the courts of England and Wales.

13. Amendments

We may update these Terms from time to time. Updated Terms will be posted on this page with a revised effective date. Continued use of our Services after the effective date constitutes acceptance of the updated Terms. For existing service agreements, material changes will be communicated with at least 14 days' notice.

14. Entire Agreement

These Terms, together with any written service agreement or proposal between you and Aleura Automation, constitute the entire agreement between the parties regarding the subject matter herein and supersede all prior discussions, representations, or agreements.

15. Contact

For any questions about these Terms, please contact:

Aleura Automation
Email: enquiries@aleuraautomation.com